Know Your Product

The Science
Behind Wilder

Everything you need to explain what WILDER does, why it's dosed the way it is, and how to answer customer questions with confidence.

Why this page exists

Customers will ask "what makes this different from [other electrolyte brand]?" This page gives you the actual science behind WILDER's formula so you can answer with substance, not just marketing language.

You don't need to memorize all of it. Focus on the 60-second pitch and the cheat sheet — use the rest as backup when a customer wants more detail.

The 60-Second Pitch

WILDER replaces the electrolytes you actually lose through sweat: sodium, potassium, and magnesium, plus L-theanine for calm focus. It's dosed to match sports-science targets, not just enough to put on a label. Zero sugar, zero caffeine. It's built for South East Asian heat, where you lose way more than water alone can fix.

Key Numbers to Have Ready

1000mg

Sodium per stick

600mg

Potassium per stick

100mg

Magnesium per stick

40mg

L-Theanine per stick

Zero Sugar Zero Caffeine Ships from Thailand Built for Tropical Heat

How Hydration Actually Works

Water Alone
Doesn't Cut It

The body is about 60% water, but performance doesn't run on water alone. Electrolytes control fluid balance, nerve signalling, muscle contraction, and energy production. Sweating loses water and electrolytes together. Replacing only water dilutes what's left — which can hurt performance and, in extreme cases, cause hyponatremia, dangerously low sodium.

The Multiplier Effect

Body water lost 2%
Aerobic performance lost 20%

A small fluid deficit causes an outsized drop in performance, plus measurable cognitive impairment.

Three Numbers Worth Memorizing

2% Body-water deficit → up to 20% drop in aerobic performance, plus measurable cognitive impairment
1–2.5L Sweat per hour during high-intensity exercise, more in tropical heat
~1g Sodium lost per litre of sweat

Staff Tip

If a customer says "I just drink more water," this is your answer. More water without electrolytes can make things worse, not better.

Ingredient Cheat Sheet

What's in
the Stick

Relative Dose per Stick

Sodium
1000mg
Potassium
600mg
Magnesium
100mg
L-Theanine
40mg

01 · Sodium

Sodium

1000mg

The main electrolyte lost in sweat; controls fluid balance and keeps water where the body needs it.

Daily Target 4–6g for athletes in moderate–high training
Sweat Loss ~1g per litre

Say to Customer

"This is the one you lose the most of. It's the reason plain water doesn't rehydrate you properly."

02 · Potassium

Potassium

600mg

Works with sodium to power nerve impulses and muscle contractions.

Daily Target 3.5–5g for active individuals
Low Levels Weakness, cramping, early fatigue

Say to Customer

"This is what keeps your muscles firing properly rep after rep."

03 · Magnesium

Magnesium

100mg

Cofactor in 300+ enzyme reactions, including muscle relaxation and recovery.

Daily Target 400–600mg (athletes need 10–20% more)

Say to Customer

"This is the mineral that tells a muscle to let go. It's why it helps with cramping and recovery."

04 · L-Theanine

L-Theanine

40mg

Amino acid from green tea that promotes calm, alert focus without stimulation.

Won't Do Raise heart rate, cause a crash, or disrupt sleep

Say to Customer

"Zero caffeine, but it takes the edge off mental fatigue — good for people who don't want a stimulant."

The Thailand Angle

Why This Matters
More Here

Standard hydration advice ("drink 8 glasses a day") wasn't built for training outdoors in South East Asian heat and humidity.

Sweat Rate vs. Temperate Climate

Temperate
Baseline
Thai Heat
Up to 2×
  • Training at 28–34°C with 70–90% humidity raises sweat rate 50–100% above temperate conditions at the same intensity.
  • Above 28°C, sweating becomes the primary cooling mechanism; above 60% humidity, sweat evaporates less efficiently, adding more load on the body.
  • Best timing: electrolytes absorbed 30–60 minutes before activity, not after.

Staff Tip

Strong local differentiator. Most competitors are formulated for temperate climates. Use this when a customer asks why they need WILDER and not just any electrolyte drink.

Talking Points

Questions You'll
Actually Get

Point to the exact doses: 1000 / 600 / 100 / 40mg. Many products underdose or use proprietary blends that hide the amounts. WILDER lists everything and doses to actual sports-science targets — not just enough to put an ingredient on the label.
If you sweat — which everyone does in Thai heat — you lose electrolytes. Even light activity, commuting, or just being outside can deplete sodium and potassium. WILDER isn't only for athletes; it's for anyone who wants to think and feel sharper through the day.
Dehydration shows up as mental fog just as much as physical fatigue. L-theanine — the active compound in green tea — promotes calm, focused alertness without caffeine or a crash. Zero stimulant, won't affect sleep. It rounds out the formula for people who need to think clearly, not just move.
Yes. All four ingredients are well-researched minerals and amino acids. Sodium, potassium, and magnesium are essential — your body needs them every day, especially when active. L-theanine is naturally present in tea and safe for regular use. Zero sugar and zero caffeine means no hidden downsides from daily use.
A banana gives you around 400mg of potassium — less than the 600mg in one WILDER stick — plus the sugar. A salty snack won't give you consistent, measurable doses across all four electrolytes. WILDER delivers precise amounts, zero sugar, and zero guesswork. It also absorbs faster in liquid form than solid food.

Quick Reference Card

For the Counter

Sodium 1000mg Replaces what you lose most in sweat
Potassium 600mg Keeps muscles firing properly
Magnesium 100mg Prevents cramps, aids recovery
L-Theanine 40mg Calm focus, no caffeine
Zero Sugar Zero Caffeine Ships from Thailand Built for Tropical Heat